LFT was born of our need to be and become.

THE REST OF THE STORY

The old retail business model is broken. It puts products before people. It lives to make the sale — at any cost. And it wastes time “generating demand” instead of meeting the need. In other words, it’s everything LFT chooses not to be.

This is LFT — a new merchant marketplace where connections, not just transactions, are made. It’s a community where anyone can belong — a rendezvous point for innovative brands and the people who seek them out. Above all, LFT is a relentless catalyst for change.